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Deinfluencing: A Worrisome Trend For Brands? Is There A Brightside?

Deinfluencing is coming around as a new trend on social media. From the days when sponsored influencers told customers what to buy, influencing is moving towards a reverse trend. Influencers have taken up the role of exposing products that fail to meet their claims or are overpriced. In the same way as negative reviews on…

By Rachel Davis Mar 20


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Coffee Consumption Could Reduce Risk of Gestational Diabetes

In females with a history of GDM (Gestational Diabetes Mellitus), greater consumption of caffeinated coffee was found to lower the risk of Type 2 Diabetes. The study found that women who consumed more coffee had lower risk of developing gestational diabetes than those who had non-caffeinated beverages. What Does Coffee Do for Gestational Diabetes? The…

By Rachel Davis Mar 17


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What Is The Tiktok Ado About Semaglutide For Weight Loss?

There are few better ways to harvest views on social media than to come up with new tips and hacks for weight loss. Ozempic is the new buzzword. Lately, videos under the hashtag #Ozempic have acquired nearly 600 million views on TikTok. Users set out to try Ozempic aka semaglutide for weight loss while sharing their…

By Rachel Davis Mar 17