Taylor Swift’s “TNT” Bracelet Is Taking The Internet By Storm

Taylor Swift’s TNT initialed bracelet was spotted while she shared an intimate hug with her boyfriend, Travis Kelce, the Kansas City Chief’s tight after the game this Sunday. Ever since the picture went viral on different social media platforms, people have taken note of the bracelet from the fellow brand, Wove. 

The bracelet that was embedded with tiny diamonds was custom-made by Wove, which is located an hour away from Taylor’s hometown Wyomissing, Berks County.

Wove Notes Unparallelled Growth In The Sales In 24 Hours

According to Susan Bali, the head of marketing at the Lancaster-based jewelry company, the website saw a 2,260% increase in its traffic within just 24 hours. He further added that the sales also jumped 477% that day. “We created the bracelet last year for Travis to gift Taylor, and we kept the secret for so long,” he disclosed. “As soon as she wore it, the internet went into a frenzy and it has been a whirlwind since Sunday night, he added. 

The Wove collaborators Abbie Shedleski, and Liz Beard remarked that they had to keep their mouths sealed from their Swiftie children. Beard said that before giving the bracelet to Kelce, he photographed his daughter wearing that bracelet so that he could surprise her later saying that it now belongs to her idol, Taylor Swift. 

Bali explained that the bracelet seen on Taylor’s wrist is specifically designed by Wove’s in-house designer, Kendall Junck. The diamond bauble with its smiley-faced charms is a collaboration between the jewelry brand and Michelle Wie West. It is reported that six months ago, the two teams entered into a contractual agreement by which they would create a collection of diamond bracelets, necklaces, and earrings and make them available in rose gold, yellow gold, and gold at a starting price of $5,680. 

Last year, Kelce placed an order for a matching couple of bracelets for himself and Taylor. The design of the bracelet is highly inspired by the friendship bracelets Taylor’s fans wore to the concert “The Eras Tour.” West and Kelce are friends, and as soon as he found the fans’ bracelets quite impressive, he teamed with West and placed the special order for Taylor. 

“We elevated the friendship bracelet look with 14-carat gold and diamonds,” the sales and operation manager at Wolf, Dufrene recalled. Referring to Kelce and his sweetheart, Dufrene further said that they are “two people sharing a very beautiful moment. To see them (their customers) happy is what our company is all about.”

Wove has been growing in the past few years. It received a whopping $3.85 million in seed money from a single client, Springdale Ventures, in 2022. On average, they sell out up to 10,000 pieces of their collection a year. However, nobody imagined that the famous singer, Taylor Swift, would wear the customized bracelet that she received from her famous boyfriend, Kelce, after a well-acclaimed NFL championship game. 

Read More: Taylor Swift’s Scottish Style Steal: How A £58 Dress Became A Fashion Phenomenon! 

Bali further said that he and his entire team would pay close attention to Taylor’s hands every time she made a public appearance to see if the music megastar was wearing their bracelet. 

Shortly after their bracelet took the internet by storm, team Wove posted a close-up video of Taylor’s diamond friendship bracelet.