Zaya Wade’s Custom Shoes with Puma: Championing Inclusivity

The “Palermos,” Zaya Wade’s custom shoe design with Puma, is a vivid embodiment of her personal journey and artistic vision. This unique creation draws heavily from the musical influences in her life, particularly the “SOS” and “Renaissance” albums. Zaya’s design process was deeply intertwined with the rhythms and messages of these albums, infusing her footwear with a sense of musicality and personal narrative. 

She shares, “The ‘Good days on my mind’ and ‘All up in your mind’ lyrics particularly speak to my feelings about 2023 and how I’ve grown as a person.” These songs resonate with her experiences, reflecting her growth and evolution over the years. The Palermos are more than just shoes; they are a canvas where Zaya has skillfully painted her story, influenced by the melodies that have shaped her life.

Advocacy And Representation

As a transgender individual, Zaya Wade’s entry into the world of design holds significant meaning for both the fashion industry and the LGBTQIA+ community(1). Her journey as a designer transcends the realm of fashion, standing as a powerful act of representation and advocacy. Zaya, who publicly came out at the age of 12, has become an influential voice for transgender youth. “Seeing trans celebrities out there… doing all the things that they love to do is inspiring in itself,” she explains. 

Zaya’s work and presence in a high-profile industry challenge the norms and open doors for more inclusive representation. Her aspirations as a designer are intertwined with her advocacy, aiming to inspire and empower others in the LGBTQIA+ community by being a living testament to the possibilities that await when one embraces their true self. 

Puma’s ‘FOREVER.CLASSIC’ Campaign

Puma’s “FOREVER.CLASSIC” campaign, featuring Zaya Wade, celebrates the brand’s iconic legacy while embracing modern creativity. Launched in February 2023, this campaign brings together various artists, actors, and athletes, including Zaya, to showcase Puma’s timeless styles. Zaya’s participation is a testament to her values and the brand’s commitment to representing diverse, bold, and confident individuals.

“I love Puma’s celebration of brave, confident, and determined individuals,” Zaya remarked, highlighting the shared ethos between her personal beliefs and Puma’s brand philosophy. This collaboration is a perfect synergy of classic appeal and individualistic expression.

Zaya Wade’s collaboration with Puma marks a significant milestone in her burgeoning fashion career and advocacy in the LGBTQIA+ community. Her journey from the runway to shoe design exemplifies bold creativity and inclusivity. As she continues to break barriers, Zaya’s impact in fashion and beyond looks set to be as classic and enduring as the designs she helps create.