Lip Makeup

The Lip Bar Review: 10 Must-Have Products And Their Reviews!

This shark tank reject might become your favorite cosmetic brand.

Written by Anshita Singh

On Mar 28, 2023 – 12 minutes read

Lip Bar Review

The beauty industry has long been criticized for its inherent biases, evident when we reflect on the past. Despite the immense diversity in skin tones, textures, and other physical attributes worldwide, the standards of beauty remain largely uniform across the globe. Achieving true inclusivity and representation in the beauty industry still feels like a distant aspiration. Let’s delve deeper into this issue, including the Lip Bar review, to understand the ongoing challenges and opportunities for progress.

However, an ambitious black woman named Melissa Butler took a bold step in 2012 and created a brand called The Lip Bar to break these beauty standards. The mission of Melissa’s brainchild — The Lip Bar is to challenge the beauty norms and offer high-quality, cruelty-free, and vegan skin products that cater to a diverse range of skin tones and types. 

When the Wall Street financial analyst turned entrepreneur, Melissa took her purposeful brand to the shark tanks, it was brutally rejected by the judges.

The Lip Bar Review: One Of The Leading Beauty Brands!

Whether you search for The Lip Bar products on Walmart, Target, or on their own website, the brand’s reviews will convince you to try it yourself. If you’re looking for a lip bar review that is comprehensive, then keep scrolling, you got it below!

Lip Bar Reviews

The Lip Bar has diversified its business into many beauty products with time. Foundation, eyeshadow, and highlighter are a few to count. We have picked our favorite top 10 products of the Lip Bar. The reviews of these products will help you decide if the brand is for you or if they would get rejected by you the way it did by the Sharks. 

So, let’s dive into the lip bar review, starting with the lip bar lipstick review:

Our Top 10 Product Picks From The Lip Bar

1. Bawse Lady Non-Stop Liquid Matte

What could better represent bold women than red lipstick? And when it comes to the Lip Bar, Bawse lady is “the best red you’ll ever meet”. This enchanting lipstick has a blue base and a classic red hue that graces all skin types. 

Bawse Lady Non-Stop Liquid Matte Lipstick

The Lip Bar Bawse Lady is intensely pigmented and a little of it will make your lips turn bloody red. And guess what? Michelle Obama slayed with this lippie while in partnership with When We All Vote. Told you, the Bawse lady represents bold women. 

  • Price: $13.99
  • Value Proposition: The classy red fits all complexions 
  • Star Ingredients: Jojoba oil and Vitamin E
  • Shade: Bawse Lady

2. Just A Tint 3-In-1 Tinted Skin Conditioner

Make-up sometimes tends to damage natural skin but as a matter of fact, most women love makeup but what else they love is flawless skin. This is where TLB-tinted skin conditioner makes the magic happen. So let’s see The Lip Bar tinted moisturizer review.

Just A Tint 3-In-1 Tinted Skin Conditioner

This 3-in-1 tinted skin conditioner by The Lip Bar not only provides a flawless complexion but also protects and hydrates your skin. It is a creamy, lightweight, and hydrating formula made with Sea moss, cucumber extract, rosewater, hyaluronic acid, and Vitamin C.

The SPF 11 in this conditioner protects your skin on sunny days making your skincare process less complex. 

  • Price:$17
  • Value Proposition: Hydrating and lightweight tinted moisturizer 
  • Available Shades: (Dark to light shades) Cocoa bean, chocolate chip, Mahogany Mami, Almond, Honey dip, Cinna bae, Caramel Delight, Iced toffee, beige Bombshell, Chai tai, my Fair Lady, Vanilla bean
  • Star Ingredients: Sea moss, cucumber extract, rosewater, hyaluronic acid, and Vitamin C.

3. Fresh Glow 2-In-1 Powder Bronzer + Blush Duo

The next product in our Lip Bar review is bronzer+blush. There are numerous shades for foundations and concealers but when it comes to bronzers, the options are only a few and they might not work fine enough on every skin type, neglecting inclusivity.

While brands like Fenty Beauty and Maréna Beauté are working assiduously to pursue inclusivity in the beauty standards, The Lip Bar did a great job creating various shades of bronzers and blush to fit different skin types.

Fresh Glow 2-In-1 Powder Bronzer + Blush Duo

Fresh Glow 2-In-1 Powder Bronzer and Blush is a duo that makes your skin look soft and gradient. The Bronzer is luminous enough to give your face that soft glow while a little more glittery blush adds a highlighting effect to your cheekbones. 

Infused with Seed oil, green tea extract, grapeseed oil, vitamin E, and sunflower; TLB fresh glow is stuffed with skin-enhancing ingredients. It is highly pigmented yet the product does not make your makeup look overdone. 

This vegan and cruelty-free on-the-go portable compact is all you need to achieve that luminous and dreamy look. 

  • Price: $20
  • Value Proposition: Perfect bronzer for all shades 
  • Available Shades: (Dark to light shades) Staycation, Double Date, Wanderlust, Juts Got Paid, Girls Night, and Travel Bug. 
  • Star Ingredients: Vitamin E, green tea extract, grapeseed oil, and sunflower seed oil. 

4. Quick Conceal Liquid Caffeine Concealer

Searching for a concealer with the right shade is like searching for a needle in a haystack. And good luck, if you are on a hunt for a right-shaded concealer that does not crease and look cakey. A perfect concealer is one that brightens, smoothens, and stays put for longer hours. 

Quick Conceal Liquid Caffeine Concealer

But a brand that has truly broken the barrier of creating a smooth and seamless concealer is The Lip Bar. Thoughtfully infused with caffeine and other natural ingredients, caffeine concealer by TLB is a long-lasting and creamy formula that brightens your eyes, reduces puffiness and dark circles, and provides full coverage in one stroke. 

As per this Lip Bar review, caffeine concealer is a self-setting formula that stays put on top of your skin and does not settle into your fine lines. So, if this easy-to-use gliding concealer, which does not make your make-up look cakey, is not your best bet then I don’t know what is. 

  • Price: $15
  • Value Proposition: Flawlessly covers dark circles and hydrates the undereye
  • Available Shades: (Dark to light shades) Ebony 2.0, Mocha 1.0, Cinnamon 2.0, Cinnamon 1.0, Caramel 2.0, Caramel 1.0, Honey 1.0, Ivory 2.0, and Ivory 1.0
  • Star Ingredients: Caffeine, argan oil, rosemary leaf extract, coffee extract, coconut oil, sunflower seed oil, and avocado oil.

5. The Lip Bar Review: straight-Line Eyeliner

Whether it is one stoke on the eyelid or a smokey eyes look created with black eyeliner, nothing beats eyes adorned with intense kohl. 

But let’s face it, every time we think of putting on eyeliner for any event, the primary doubt that pops into mind is — “Is this eyeliner even gonna stay for long?” Well, this is where TLB straight-line eyeliner got us. This ultra-pigmented and creamy eyeliner adds a dramatic touch to your overall look and stays for longer hours. 

straight-Line Eyeliner

The Lip Bar straight-line eyeliner is a non-smudge waterproof eyeliner that creates perfectly defined eyes with a fuss-free application. Besides this vegan eyeliner is made with natural ingredients, keeping your eyes protected as they should be. 

  • Price: $10
  • Value Proposition: Creamy, smudge-proof, ultra-pigmented eyeliner
  • Available Shades: Straight outta Patience (black) and Straight Grindin (Brown)
  • Star Ingredients: Aloe vera, jojoba oil, coconut oil, and Vitamin E

6. Lash Flash Strengthening Mascara from The Lip Bar Review

Your eyes not only see but slay with a dramatic pair of volumized eyelashes. And what if we say — not only can you flaunt your longer voluminous eyelashes but you can also nourish them at the same time?

The Lip Bar Review: Lash Flash Strengthening Mascara

Well, this is where The Lip Bar did its black magic and created a mascara that beautifies and strengthens your eyelashes at the same time! Lash Flash strengthening mascara is TLB’s innovative mascara infused with gree-tea and castor oil. This long-wearing and smudge-proof mascara is your go-to flutter fix for an everyday look and night-out glam look alike.

  • Price: $14
  • Value Proposition: Lash conditioning mascara 
  • Available Shades: Intense Black
  • Star Ingredients: Green tree extract and castor oil 

7. The Lip Bar Tinted Shimmer Balm

the seventh product on the list of Lip Bar reviews is the tinted shimmer balm. The Lip Bar took “leave a little sparkle wherever you go” to its heart and created a gorgeous range of tinted shimmer balms. These subtle arrays of lip colors infused with shimmer are all you need to glam up your day into a bright one. 

The Lip Bar Tinted Shimmer Balm

From the rose pink to the sheer brown shade, TLB shimmer balm took a colorful route for creating their tinted lip balms, and they are just hard to resist. Hold on! There’s more to these balms. Following their standout brand principle, TLB’s shimmer lip balms are infused with natural ingredients that hydrate and nourish your lips while giving them shimmery pop colors. 

  • Price: $6
  • Value Proposition: Hydrating pop-colored lip balms 
  • Available Shades: Clearly (Transparent), Rose Goals, Fine as Wine, Brownie Points, Bawse Balm. 
  • Star Ingredients: Grapeseed oil, green tea extract, sunflower seed oil, jojoba oil, and argan oil

8. Straight Line Creamy Lip Liner

No matter how perfectly you put any lip color, your lip makeup is incomplete without a complimenting shade of lip liner. That oh-so-sassy lip goal is achieved when a lip liner defines your pout. And when it comes to The Lip Bar, they got it “straight” that they win at their range of creamy lip liners. 

Straight Line Creamy Lip Liner

The quirky element that makes TLB lip liners stand out is that these liners will glide smoothly with their precision tips, gracing defined lips. Besides, these creamy lip liners will provide you with a little base color before you go in with your lipstick. These are high-pigmented lip liners that give a velvety matte finish. 

Also, The Lip Bar straight-line creamy lip liner is infused with natural ingredients like aloe vera and vitamin E. What else do you need? 

  • Price: $10
  • Value Proposition: Rich and creamy lip liners 
  • Available Shades: Straight Forward, Straight Shooter, Straight Facts, Straight Livin’, Stright No Chaser, Straight Face, Straight Talk, Straight Up, Straight Lovi’, Straight Bawse, Straigth Partyin’ 
  • Star Ingredients: jojoba oil, aloe vera, coconut oil, and Vitamin E

9. Pamper Your Pout Lip Scrub And Serum

How often do we forget to add lip care to our skin-care regime? Matter-of-fact, our lips need nourishment and care as much as our skin does. And if you’re wondering what online mines you’ll need to dig to get your kit of lip care then don’t worry. We got you with our favorite brand of lip care kit — The Lip Bar Lip Scrub and Serum. 

 Pamper Your Pout Lip Scrub And Serum

According to Lip Bar review, TLB’s Lip Scrub and Balm save your lips from turning rough, flaky, and chapped. The smoothing scrub is steeped with fine crystals of sugar that feel seamless while exfoliating. The Serum, infused with Vitamin E truly pampers your pout and keeps them hydrated. 

You get your kissable soft lips with two easy steps of TLB’s lip scrub and serum. 

  • Price: $11
  • Value Proposition: Hydrating and Nourishing Lip care duo 
  • Products: Lip scrub and Lip Serum
  • Star Ingredients: 
    • Lip Scrub: Lemon peel oil, sugar exfoliator, argan oil, sweet almond oil, and olive oil
    • Lip Serum: Lemon peel oil, sweet almond oil, jojoba Seed oil, olive oil.

10. Skin Set Primer

So, your skin looks uneven and bumpy, you’re trying to put on your makeup and your foundation is just not pulling off on your skin the way it should. Enter — Skin Primer. A skin primer creates a smooth and even base, adds hydration, and extends the wear time of makeup. 

The Lip Bar Review: Skin Set Primer

The Lip Bar Skin Set Primer is a blurring primer crafted with a transformative lotion formula. It creates a matte finish and strengthens your all-day makeup look. It is a lightweight and pore-diffusing primer that provides an even tone to your skin and covers your blemishes & fine lines. 

  • Price: $13 on the Lip Bar’s official website
  • Value Proposition: Lightweight and pore-diffusing primer
  • Star Ingredients: Rose water extract, Irish sea moss, and aloe vera

TLB has some good reasons why the brand is favored by customers globally. Here’s what its customers have to say: 

Customer Feedback: The Lip Bar Review

The feedback page of The Lip Bar Website is a bunch of bold women saying “Yes!” to the brand. It is no puzzle, that The Lip Bar has made itself a beloved brand by customers in a decade. Thanks to its product’s quality, natural ingredients, and sustainability & inclusivity principles. 

“Made just for me

Review by Zanita W. on All Me Nude Kit 

FINALLY! A lip liner dark enough for my melanated lips that actually shows a contrast to my skin and lips and a nude gloss to match beautifully. I’ll be ordering at least 10 of these.”

“Send me Nudes Please 🤎😍

Review by Makaila R. on All Me Nude Kit 

Absolutely loved this bundle! Great pigmentation, smooth finish, and last all day long !!!”

The Lip Bar culture for the world

Review by Roslyn RN on Vegan(1) Liquid Matte Lipstick

The lip bar is a phenomenal product for all cultures. It’s warm, invigorating, stylish, and fun. The products do what the company states it will do. I enjoy my red and purple colors.

The Lip Bar FAQs 

1. Is The Lip Bar a black-owned company?

Yes, The Lip Bar is a black-owned beauty brand owned by Melissa Butler.

2. Is Lip Bar successful?

Founded by Melissa Butler in 2012, The Lip Bar is the largest black-owned make-up brand with 1000 stores nationwide. Also sold at Target and Walmart.

3. How much is The Lip Bar worth on Shark Tank?

Melissa Butler pitched her brand on Shark Tank in 2015 but left empty-handed. However, the brand has been going strong since then, with over 1000 stores nationwide.

4. When did The Lip Bar go on Shark Tank?

In 2015, Melissa Butler pitched her Brand The Lip Bar on Shark Tank. However, the deal was rejected by the sharks.

5. Where is The Lip Bar now?

After getting brutally rejected by the Shark Tank in 2015, Melissa Butler, the founder of The Lip Bar was told to quit her business. 10 years later, The Lip Bar now is a successful brand that has sold more than 2 million units and has been featured on Billboard in Detroit. 

The Lip Bar Review: The Final Verdict 

The Lip Bar is a modern beauty brand with a unique selling proposition that promotes inclusivity in shades for all skin tones. It provides high-quality products that have already set their mark among customers. This vegan and cruelty-free company is the beauty industry powerhouse we need in today’s time when the goals are inclusivity in the beauty industry and environmental protection.

Our list of favorite 10 products of The Lip Bar mentioned above is a testimony to the brand’s principles of effective beauty products that enhance the natural beauty of all individuals. From the bold bawsy look to the soft glimmer, The Lip Bar is your one-stop destination for getting incredible and diverse beauty products.

The positive customer reviews are an attestation of the brand’s dedication to sustainability and inclusivity. We hope the lip bar review above helped you assess the brand.  So, If you’re looking for high-quality beauty products that are infused with nourishing natural ingredients, The Lip Bar is the crème de la crème for you.

  1. Le, Thuy. (2019). Vegan Trend in Consumer Buying Behaviour. (Online). Available at:
  2. THE LIP BAR. (2023). (Online). Available at:

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Anshitha sigh

As a seasoned critic, a style icon, and a compassionate relationship advisor, Anshita has carved a distinctive niche in the world of entertainment and personal development.

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